How to start a teeth whitening business in 2022
The obsession with the perfect smile is nothing new. When cinema became mainstream in the late 1920s, we saw gorgeous people with dazzling smiles on the big screen and fell in love with beautiful white teeth.
More than a hundred years later, our fascination with white teeth remains the same! Scroll through any Instagram feed and you’ll come across thousands of visuals of beautiful smiles. From mega movie stars, and major celebrities to mid-level influencers, everyone is promoting a perfect, dazzling smile with teeth whitening products. From teeth whitening strips to at-home LED teeth whitening devices, you can find influencers collaborating with dental cosmetic brands everywhere.
Teeth Whitening Startup: The Perfect Business Venture of 2022
If you’re thinking about establishing your brand in the teeth whitening industry, what does social media culture tell you is the perfect image? Is it worth starting a teeth whitening business? Find your answers here.
1. The need to look selfie-ready
A picture tells a thousand words. And when people view picture after picture of beautiful people with striking smiles, they are inspired to look the same. Today’s Millennial and Gen-Z populations value a perfect set of white teeth.
In the past, consumers focused on straightening crooked teeth, but with the advent of ultra-HD imaging devices and premium print media, tooth color has become a matter of utmost importance. According to the American Academy of Cosmetic Dentistry, 99.7% of Americans believe that smiling is an important social asset. Americans spent more than $1.4 billion on over-the-counter teeth whitening products in 2017. Another survey revealed that 80% of Americans in the 18-49 age group wanted whiter teeth.
Now that Americans are getting vaccinated, everyone is venturing out to enjoy a glorious summer. Whether it’s the pressure to look flawless for a weekend out with friends or to upload the perfect Hot-Girl-Summer Instagram post, an amazing, radiant smile has become a must.
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2. Excellent teeth whitening results are more tangible than ever!
With the wide availability of teeth whitening products, ensuring a beautiful smile is more affordable than ever. If you consider other beauty and cosmetic products, the results are not always as expected by the consumer, but teeth whitening products are more effective and safer than before.
FDA approved and ISO certified teeth whitening products are easy to obtain and there are various options available on the internet. For example, if someone wants to whiten their teeth without peroxide-based gels, they can find non-peroxide teeth whitening kits. If one does not have time for comprehensive teeth whitening, they can choose teeth whitening pens or dental whitening strips from their trusted retailer.
3. The numbers support the growing trend of whiter teeth
In addition to the trend of perfect white teeth on social media and easy access to premium teeth whitening products, there is one more reason to convince you: Significantly stronger growth forecasts for the global teeth whitening industry.
In 2020, the global teeth whitening market was valued at $6,140.75 million. According to industry estimates, this figure will reach $8,207.2 million in 2026, with an expected CAGR of 4.95% over the same period. Growing awareness of oral hygiene, increasing spending power of the Millennials/Gen-Z population and easy access to OTC products are some of the reasons for the exceptional growth.
When you look at the numbers, it is clear that the growing trend in this industry makes it a lucrative startup. And with the growing number of educational facilities and growing awareness of teeth whitening products in developing and underdeveloped countries, you can grow your business in largely untapped markets and establish your brand.
How to start a teeth whitening business?
Cosmetic dentistry is a thriving billion dollar industry with incredible growth potential. If you want to start your own teeth whitening business, now is the time.
1. Choose your business model after careful consideration
Choosing a business model is the first step in building a brand. If you are a dentist or dental hygienist, you may want to consider adding teeth whitening to your list of services. To save on overhead costs and ensure limited investment, consider mobile teeth whitening services or sell teeth whitening solutions through your website/social media profile. Consider your budget, preferences and business goals and choose from different ideas for starting a teeth whitening business.
2. Determine your USP and create marketing strategies
Learn more about your competitors.
i. What is their product offering?
ii. What are their pricing strategies?
iii. What kind of treatment do they provide to their customers?
With in-depth research of the key players in the industry, you can determine your USP (Unique Selling Proposition). A clear USP will convince potential customers and allow you to create robust marketing strategies for your teeth whitening business.
3. Take supply chain collaboration to the next level
Gone are the days when manufacturers’ responsibility ended with the delivery of premium teeth whitening products. Today, supply chain collaboration is much more than just inventory management and warehouse facilities. Modern manufacturers provide in-depth analysis of business trends, help with legal compliance, support low MOQs for private label products, offer product fulfillment options and marketing support to help your business grow. Therefore, it is wise to work with a reputable teeth whitening manufacturer to grow your brand.
4. Select Inventory and start your cosmetic dentistry business
Working with an experienced manufacturer will help you choose fast-turnover stock products. It’s also your job to research. Learn more about seasonal demand for teeth whitening products and identify current trends. For example, there is a growing market demand for sustainable, eco-friendly teeth whitening tablets. You can include innovative product offerings in your inventory to sell more.
When you start teeth whitening, focus on building your brand. With authentic marketing strategies and premium teeth whitening solutions, you will be able to create a niche in the market.
FAQ: How to start a teeth whitening business
How can I grow my teeth whitening business?
What Awesome Whitening Campaigns Excel At
1. Let Patients Know about Your Whitening Business.
2. Educate Patients about the Benefits.
3. Highlight Your Different Whitening Options.
4. Use More than Email.
5. Remind Patients How Affordable Whitening Is.
6. Highlight Whitening Appointments at the Right Time.
7. Ask Your Patients about Their Life
Can I make money teeth whitening?
i. Another news agency expected the teeth whitening market to grow at a CAGR of over 4% from 2019-2025.
ii. Teeth whitening is a lucrative business. The numbers have proven it again and again.
Do you need to be qualified to do teeth whitening?
i. Only go to a registered dental professional for teeth whitening
ii. Because whitening by people who aren’t qualified
iii. For example in beauty salons, is illegal. Home kits also carry risks.
Do you have to be certified to whiten teeth in California?
i. You are just there to help guide them through the process.
ii. This allows for anyone to be able to offer the 15 minute teeth whitening with the high powered light.
iii. No certification or licensing can actually be acquired for this therefore no training
In this article we discuss about How to start a teeth whitening business. More than a hundred years later, our fascination with white teeth remains the same! Scroll through any Instagram feed and you’ll come across thousands of visuals of beautiful smiles.
From mega movie stars, and major celebrities to mid-level influencers, everyone is promoting a perfect, dazzling smile with teeth whitening products. From teeth whitening strips to at-home LED teeth whitening devices, you can find influencers collaborating with dental cosmetic brands everywhere.
How to start a teeth whitening business