How can google ads help you advance your business goals:
Google Ads can help you promote your business through all your touchpoints, digital and in-person.
They target customers in the awareness and consideration stages of the buyer’s journey
And encourage those customers to interact with your business and consider your products and services.
Google Ads are a great marketing tool to increase brand awareness and it’s a great marketing way to boost your brand.
How do Google ads work?
Google ads work on a pay-per-click model. Your ad will target a specific factor on Google, whether it’s a keyword or audience characteristic, and compete for that factor against others with the same target factor. The bid you make is the maximum amount you would pay for the ad. If Google decides that the cost per click on this ad is lower than your bid, you win the ad placement. If it’s more, then no.
Depending on the budget of your Google advertising campaign, you can set a budget limit per click or per day.
When creating a Google Ads campaign, there are three main goals you can focus on for your business. You can ask Google to:
You can use a Google ad campaign to achieve the goals that best suit your business. Each of these objectives represents a different menu option. Impressions are counted in cost per thousand impressions (CPM), where you pay for every 1000 ad impressions. The Click-through rate is calculated in cost-per-click (CPC), where you pay when a user clicks on your ad. Conversions are calculated in cost per acquisition (CPA), where you pay when a user takes a specific action with your ad.
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Who can use Google Ads?
The versatile nature of Google Ads means it’s a marketing tool that can be used by any business, regardless of industry, business level or budget. Whether you’re a new business or an established business, Google Ads can help you grow and reach your goals.
Types of Google ads
There are several different types of Google advertising campaigns. It is important to choose the right one for your campaign to increase its effectiveness. The type of Google ad you choose will depend on your business goals, your product, and your audience.
1. Search Ads – Your ad will appear at the top of the results list on the Google results page
2. Shopping Ads – The image ad will appear in the scroll bar at the top of the Google image search results page
3. Display ads- An image, video or banner will be displayed on relevant websites to relevant customers
4. YouTube Ads – Appears as a skippable or non-skippable ad at the beginning of a YouTube video.
How to use Google Ads to achieve a specific goal
In order to choose your Google ad target and type, you need to understand what your ultimate business goal is for your Google ad campaign and how you will best reach and interact with your target audience. Using your buyer persona can be an effective way to do this and it will you understand your customer Google Ads can be a highly effective and great way if used it correctly. Going back to your primary business goals and your buyer persona will help you create a more effective Google ad by informing you about the target you should be asking and the type of Google ad you should be using.
For example, an athletic apparel store advertising its new running trainer to new customers ages 18-30 would have the most success with a shopping ad that targets impressions or clicks. However, a dentist who recently created a video about the best toothpaste to use targeting existing customers would have more success with a YouTube ad or display ad targeting conversions.
A basic Google ad campaign can be run without a professional if you put the proper time and effort into research and activity. However, a Google advertising professional like those at Logic Digital can help you complete a more advanced and successful Google advertising campaign and achieve results more efficiently.
If you need help running a Google ad campaign, contact our team, or need advice on how to improve your existing Google ad campaign, read our article on how to improve CTR in Google Ads.
In this article we discuss about How can google ads help you advance your business goals. In order to choose your Google ad target and type, you need to understand what your ultimate business goal is for your Google ad campaign and how you will best reach and interact with your target audience.
How can google ads help you advance your business goals